Monday, March 02, 2015

THERE'S NO "VALUE PROPOSITION" - WITHOUT THE "VALUE"



You know how certain marketing concepts get hot, get talked about a lot? And you also know that not everyone in marketing sees or means the exact same thing when they talk about some of these concepts? Well, that's a lead-in to our topic for this week: one of the most-talked-about marketing concepts we're hearing these days is value proposition. Almost everyone wants to have one - but almost no one gets much beyond the "proposition" part. In Clara Peller (Wendy's legendary "Where's the beef?" spokesperson) fashion we keep wanting to ask, "Where's the value?"

To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld version to allow for your preferred method of viewing. Please note that, depending upon the configuration of your particular computer, it may be necessary for you to copy and paste instead of just clicking on the link.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

The DISPATCHESTM for March 2, 2015 can be found here:
http://www.bdn-intl.com/ThereIsNoValuePropositionWithoutTheValue.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=549


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