THERE'S NO "VALUE PROPOSITION" - WITHOUT THE "VALUE"

You know how certain marketing concepts get hot, get talked about a lot? And you also know that not everyone in marketing sees or means the exact same thing when they talk about some of these concepts? Well, that's a lead-in to our topic for this week: one of the most-talked-about marketing concepts we're hearing these days is value proposition. Almost everyone wants to have one - but almost no one gets much beyond the "proposition" part. In Clara Peller (Wendy's legendary "Where's the beef?" spokesperson) fashion we keep wanting to ask, "Where's the value?"

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The DISPATCHES^TM for March 2, 2015 can be found here:
http://www.bdn-intl.com/ThereIsNoValuePropositionWithoutTheValue.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=549

It is also available in PDF here:
http://www.bdn-intl.com/uploads/ThereIsNoValuePropositionWithoutTheValue.pdf