Monday, February 23, 2015

FORGET USP. IT'S ALL ABOUT UBE



From time-to-time, like many of you we want to share one of our "brand experiences" - especially one that brought us a teachable moment. We've occasionally detailed some of our airline experiences, for example. This week we share a very recent restaurant experience - or, as you'll see, experiences. And what these experiences taught us is that it's not enough anymore to have a USP for your brand. No, what’s really required in today's marketplace is for your brand to have a UBE.

To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld version link to allow for your preferred method of viewing. Please note that depending upon the configuration of your particular computer, it may be necessary for you to copy and paste the address. 

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

The DISPATCHESTM for February 23, 2015 can be found here:
http://www.bdn-intl.com/ForgetUSP-AllAboutUBE.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=548

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