APPLE WATCH - ON BEING A MARKETECT

An article appearing in the 18-19 April 2015 edition of the WSJ, "The Apple Watch's Long Shadow," written by Kevin Sintumuang, asks "The smartest timepiece is disruptively redefining status. Is it set to eclipse the classic Swiss watch?" Thinking about disrupting markets got us, in turn, to thinking about a term we coined years ago, "Marketect," which is worth revisiting.

---

To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld version link to allow for your preferred method of viewing. Please note, however, depending upon the configuration of your particular computer. it may be necessary to copy and paste the address rather than just clicking on it.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

---

The DISPATCHES^TM for April 20, 2015 can be found here:
http://www.bdn-intl.com/AppleWatch.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=555

It is also available in PDF here:
http://www.bdn-intl.com/uploads/AppleWatch.pdf