WAKING A SLEEPING BRAND

Everyone knows that the one thing man cannot live long without is neither food nor water -- it's sleep. Sleep is essential to our health and well-being. It's also, for many of us, one of life's pleasures. But sleep isn't good for everything. Take brands, for example. You really don't want to let a brand go to sleep for very long these days -- go to sleep as in leaving it unattended, without news of any kind, or just plain quiet. It's darn difficult to awaken a sleeping brand -- and to succeed it always takes the finesse of sound strategic thinking before making any noise.

---

To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld version link to allow for your preferred method of viewing.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

---

The DISPATCHES^TM for March 16, 2015 can be found here:
http://www.bdn-intl.com/WakingASleepingBrand.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=551

It is also available in PDF here:
http://www.bdn-intl.com/uploads/WakingASleepingBrand.pdf