Monday, March 16, 2015


Everyone knows that the one thing man cannot live long without is neither food nor water -- it's sleep. Sleep is essential to our health and well-being. It's also, for many of us, one of life's pleasures. But sleep isn't good for everything. Take brands, for example. You really don't want to let a brand go to sleep for very long these days -- go to sleep as in leaving it unattended, without news of any kind, or just plain quiet. It's darn difficult to awaken a sleeping brand -- and to succeed it always takes the finesse of sound strategic thinking before making any noise.

To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld version link to allow for your preferred method of viewing.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at or call 800-255-9831 (620-431-0780).

The DISPATCHESTM for March 16, 2015 can be found here:

A printer / handheld friendly version can be found here:


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