Monday, July 27, 2015


Having just recently had the privilege of working with a most-valued client in their efforts to implement consistent, value-added coaching across their Brand Teams, the subject remains an important one to us. It should be an important subject to every marketing organization because value-added coaching, particularly when applied to the development of brand communications, drives productivity - saving much time, money (by reducing do-overs!), and best of all, getting the most out of the combined Brand-Agency Team talents.

To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld device version to allow for your preferred method of viewing.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at or call 800-255-9831 (620-431-0780).

The DISPATCHESTM for July 27, 2015 can be found here:

A printer / handheld friendly version can be found here: