Sunday, August 28, 2011

PRODUCT PERFORMANCE - To Insist or Accept - That is the Question

You may be too young to remember, but back in the 1970's one of the best-selling books around was one titled, I'm OK, You're OK. As the title suggests, this book about personal relationships aimed to get more of us to accept that none of us is perfect, and that each of us is worthy of being perceived and acknowledged as "OK." It seems to us that, more and more these days, marketers everywhere are adopting a similar philosophy - not about their peers but about their brands - more specifically their products. To us, this is a troubling trend. To win in the marketplace, "My product is OK, your product is OK" won't cut it. Read on.

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided a hand-held device version as well as a pdf link if that is your preferred method of viewing.

You may need to copy and paste into your address bar the following links. Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHESTM for August 28, 2011 can be found here:

To view directly from our website:
http://www.bdn-intl.com/ProductPerformance.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=371

It is also available in PDF here:
http://www.bdn-intl.com/uploads/ProdPerformance.pdf

ProdPerformance.pdf (PDF File

Sunday, August 14, 2011

BRIDGING THE PERFORMANCE GAP

Please enjoy this oldie but goodie from our archives.


How productive is your marketing? If you are like 90 % of the marketers we surveyed in our State of Marketing study you really ...
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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided a pdf link if that is your preferred method of viewing. And finally, we have provided a link to our Blog where your comments are always welcome.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort
at lorivan@bdn-intl.com or call 800-255-9831 ( 620-431-0780 ).




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The DISPATCHESTM for August 14, 2011 can be found here:

BRIDGING THE PERFORMANCE GAP

A printer / handheld friendly version can be found here:

BRIDGING THE PERFORMANCE GAP

It is also available in PDF here:

BridgingThePerformanceGap.pdf (PDF File)