Sunday, December 13, 2009

THE TOP 10 MOST COMMONLY ASKED QUESTIONS ABOUT INSIGHTS

We're coming to the end of another Dispatches year. And we hope you have found our perspectives and practical suggestions (especially in our weekly Boats & Helicopters section) enjoyable and practical. For our last e-mailing of 2009 we return to a never-ending hot-topic for marketers: The Insight. We get asked about this topic almost every week when we are working with brand-builder clients. So we decided to share the Top 10 Most Common Insight Questions with you?along with the way we usually answer them. See you again with a new Dispatches in early 2010!


THE 10 MOST COMMONLY ASKED QUESTIONS ABOUT INSIGHTS

A printer / handheld friendly version can be found here:

THE 10 MOST COMMONLY ASKED QUESTIONS ABOUT INSIGHTS

It is also available in PDF here:

Top10QuestionsAbout Insights.pdf (PDF File)

Sunday, December 06, 2009

COMMITING TO MARKET EXCELLENCE

The New Year is less than one month away. How quickly 2009 year has gone bye. Many of us will be making resolutions for 2010. Undoubtedly, if we do, our resolutions will include what we hope to achieve in our work life. Afterall, we are all marketing professionals. One of the resolutions we hope you will make is to commit to achieving marketing excellence for yourself and your organization.


The DISPATCHESTM for December 6, 2009 can be found here:

COMMITING TO MARKETING EXCELLENCE

A printer / handheld friendly version can be found here:

COMMITING TO MARKETING EXCELLENCE

It is also available in PDF here:

CommittingToMktExcellence.pdf (PDF File)