Sunday, April 17, 2011

THE HARDWARE AND SOFTWARE OF POSITIONING

Apple continues to dazzle many of us with its differentiated hardware design as well as its unique software applications. But, truth be told, there aren't many brands these days with this degree of both hardware and software differentiation. The same can be said of most brands' positioning hardware and software. You may never have considered that a brand positioning comprises both "hard" and "soft" elements?but it does. And more and more it is the positioning software that makes the most meaningful difference.


Please select the version you wish to view. Then copy and paste the address in your browser. Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).


The DISPATCHESTM for April 17, 2011 can be found here:

http://www.bdn-intl.com/TheHardwareAndSoftwareOfPositioning.php

A printer / handheld friendly version can be found here:

http://www.bdn-intl.com/printpage.php?id=342

It is also available in PDF here:

http://www.bdn-intl.com/uploads/TheHardwareAndSoftwareOfPositioning.pdf

Sunday, April 10, 2011

ARE YOUR INSIGHTS "TRIPLE A" RATED?

It's pretty hard for most of us to appreciate any good that may have come out of the on-going, global financial crisis. Many of us hope and expect that, at the very least, there will be a new era of regulation and protection ? to prevent any more financial near-meltdowns. One such protection being talked about is the re-vamping of the way companies and even countries get financially "rated," relative to their investment potential. Hearing about this possibility got us to thinking about a rating system for some of the important things that we marketers must consider, also relative to their investment potential. Things like?insights for brand communications. What if there was a "rating system" for consumer insights? Read on.


Please select the version of the article you wish to view. Then copy and paste the link into your browser address bar to view. Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).


The DISPATCHESTM for April 10, 2011 can be found here:

http://www.bdn-intl.com/AreYourInsightsAAARated.php

A printer / handheld friendly version can be found here:

http://www.bdn-intl.com/printpage.php?id=341

It is also available in PDF here:

http://www.bdn-intl.com/uploads/AreYourInsightsTripleARated.pdf