Monday, August 27, 2012

IT'S ABOUT IDEAS


Was it Shakespeare (or one of his characters) who said, "The play's the thing"? Well, when it comes to today's marketer, seeking a winning formula for her or his brand, "the idea's the thing." Or, more accurately, "the ideas are the thing." More than ever marketers need ideas ? many, often, and early in whatever development process they are undertaking. That's our subject for this week.

To view this article in its entirety, please select your preferred method of viewing below and click on (or copy and paste into your browser, depending upon the configuration of your particular computer).  Note:  Any links within the body of the article will not work in the pdf version as it is a stand alone document meant for quick reading and is not connected to the web.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

The DISPATCHESTM for August 27, 2012 can be found here:
http://www.bdn-intl.com/ItsAboutIdeas-Rev.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=420

It is also available in PDF here:
http://www.bdn-intl.com/uploads/ItsAboutIdeas.pdf

Monday, August 20, 2012

GETTING WHAT YOU DESERVE - FROM OLYMPICS TO MARKETING


Everyone gets the results s/he deserves. Make your marketing matter more to get the positive results you deserve! 



To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided a hand-held and a pdf link if either of these is your preferred method of viewing.  Note:  Depending on the configuration of your computer, it may be necessary for you to copy and paste the address.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).



The DISPATCHESTM for August 20, 2012 can be found here:
http://www.bdn-intl.com/GettingWhatYouDeserve.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=418

Monday, August 13, 2012

GOING FOR THE GOLD - IN COACHING


If you have enjoyed watching the successes of some of the medal winners in this year's London Olympics, don't forget that much of their success is due to the coaches behind them - even though we don't see the coaches on the medal platforms. The same is true for winning marketing teams: it's typically the coaches behind them that help to enable their successes. And taking a look at what it takes to become a "gold medal" marketing coach is what we consider this week.


To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a hand-held device and a pdf link.  Just click on (or, depending on how your computer is configured, copy and paste) the link to your preferred method of viewing.  

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

The DISPATCHESTM for August 13, 2012 can be found here:
http://www.bdn-intl.com/GoingForTheGold-Coaching.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=417
 
It is also available in PDF here:
http://www.bdn-intl.com/uploads/GoingForTheGold-Coaching.pdf

Monday, August 06, 2012

HOW COMMUNICATIONS WORK


When we know how something works, truly know how it works, we are empowered to manage it more effectively to achieve the results we seek. This week's issue of DISPATCHES is a video illustrating how communications work so we may better manage our marketing communications to get real results where it really matters, in the marketplace. 


To view this video in its entirety directly from our website, please click on the appropriate link below. If you prefer to print out a copy and go online at a later time, you may use either of the other links – pdf or handheld.

 Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780). 


The DISPATCHESTM for August 6, 2012 can be found here:
http://www.bdn-intl.com/HowCommWork.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=416
 
It is also available in PDF here:
http://www.bdn-intl.com/uploads/HowCommWork.pdf