BEST PRACTICES FOR MARKETING TRAINING
Business managers today face a conundrum. As one manager put it "a Gordian knot" ? a problem for which it is difficult to find a solution. The problem is that marketing managers are expected to grow sales, market share and profits and yet at the same time resources for marketing support are being slashed. This is truly our conundrum.
The DISPATCHESTM for October 25, 2009 can be found here:
A printer / handheld friendly version can be found here:
It is also available in PDF here: