Monday, April 27, 2009

SO WHAT ARE YOU ANYWAY?

Classifications are important. People use classifications to relate and connect. So what are you?

The DISPATCHESTM for April 27, 2009 can be found here:

SO WHAT ARE YOU ANYWAY?

A printer / handheld friendly version can be found here:

SO WHAT ARE YOU ANYWAY?

It is also available in PDF here:

SoWhatAreYouAnyway.pdf (PDF File)

Sunday, April 19, 2009

THE COMPETITIVE STANCE: A TALE OF TWO COMPANIES

It has been over six years since we first raised the notion of brands going to market with a "competitive stance." What we meant by that notion is that brands succeed better when they are truly competitive, when they consciously give their customers or consumers reasons for perceiving them as a better choice - in everything they do. Unfortunately, far too many brands settle for being less than competitive - for accepting their brand as merely a good alternative to others. We recently were struck by a simple comparison of one consumer giant's brands versus another's: one with a truly competitive stance across its brands, the other with more of an acceptable alternative stance. And we think the comparison is well worth sharing!

The DISPATCHESTM for April 19, 2009 can be found here:

THE COMPETITIVE STANCE: A TALE OF TWO COMPANIES

A printer / handheld friendly version can be found here:

THE COMPETITIVE STANCE: A TALE OF TWO COMPANIES

It is also available in PDF here:

TheCompetitiveStance-ATaleOfTwoCompanies.pdf (PDF File)

Thursday, April 16, 2009

WHO NEEDS TRAINING? WHO DOESN'T?

Ever ask yourself if you could benefit from a little extra training? If you're being totally honest, you'd have to admit that we all could reap some benefit there. Read on to learn more...

NOTE: There is an informative video clip embedded in the body of the newsletter. It is recommended that you open this document from a browser that supports flv such as Internet Explorer, Firefox, etc. If you should experience any problem with this, please contact Lori Vandervoort at 800-255-9831 (620-431-0780). Thank you.

The DISPATCHESTM for April 16, 2009 can be found here:

WHO NEEDS TRAINING? WHO DOESN\'T?

A printer / handheld friendly version can be found here:

WHO NEEDS TRAINING? WHO DOESN\'T?

Sunday, April 05, 2009

WHO DO YOU WORK FOR?

Who do you work for? What a silly question! Of course, you work for the company that pays your salary. And, what's best for them is best for you and the brand and the customer. Or is it?

The DISPATCHESTM for April 5, 2009 can be found here:

WHO DO YOU WORK FOR?

A printer / handheld friendly version can be found here:

WHO DO YOU WORK FOR?

It is also available in PDF here:

WhoDoYouWorkFor.pdf (PDF File)