WINNING MARKETING'S BEST-KEPT SECRET
Secrets. There are many kinds. The ones that we tend to value the most, though, are those that expose some new or special way to success. So much has been made over the years of the secret to Coca-Cola - its one-of-a-kind, well-guarded formula. Legendary golfer, Ben Hogan, was asked throughout his career to tell his "secrets" for the perfect golf swing. Well, we think there is also a secret to something near and dear to all of us brand-builders: the secret to winning marketing. This week we're prepared to "tell all."
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The DISPATCHESTM for December 7, 2014 can be found here:
A printer / handheld friendly version can be found here:
It is also available in PDF here: