Sunday, December 07, 2014


Secrets. There are many kinds. The ones that we tend to value the most, though, are those that expose some new or special way to success. So much has been made over the years of the secret to Coca-Cola - its one-of-a-kind, well-guarded formula. Legendary golfer, Ben Hogan, was asked throughout his career to tell his "secrets" for the perfect golf swing. Well, we think there is also a secret to something near and dear to all of us brand-builders: the secret to winning marketing. This week we're prepared to "tell all."

To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld version to allow for your preferred method of viewing. 

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at or call 800-255-9831 (620-431-0780).

The DISPATCHESTM for December 7, 2014 can be found here:

A printer / handheld friendly version can be found here: