Sunday, September 18, 2011

THE REAL MEANING OF THE "ER" IN MARKETER

We one had a client who said to us, "We're the leaders in this category. We have set the category standards for many years. And when it comes to brand positioning, we do this pretty darn well." Our response was maybe not what you might expect: "Yes, we know. But how much better could you do? What would it take to achieve even more?" In sports, in business, in life, it is always a good thing to savor the achievements one has already accomplished. But it's also a good thing to keep looking for ways to aim higher, to do even better, even more. That's our theme for this week's DISPATCHES.


To view this article in its entirety select the version below you wish to view, then copy and paste the appropriate link into your address bar.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).


The DISPATCHESTM for September 18, 2011 can be found here:

http://www.bdn-intl.com/TheRealMeaningOfTheERinMkt.php

A printer / handheld friendly version can be found here:

http://www.bdn-intl.com/printpage.php?id=372

It is also available in PDF here:

http://www.bdn-intl.com/uploads/TheRealMeaningOfERinMkt.pdf

Sunday, September 11, 2011

THE MOST IMPORTANT P IN MARKETING

Today we bring you your DISPATCHES in a totally new format - a Podcast. This should easily download to whatever portable device you opt to view it on. You will need Quick Time in order to view it and we have provided a link to obtain it if you don't already have it. Should you experience any difficulty, please contact our Central Division Office at 800-255-9831 (620-431-0780) or email Lori Vandervoort at lorivan@bdn-intl.com. We hope you enjoy your podcast. Let us hear from you.

Click on the link below or copy and paste in your address bar:

http://www.bdn-intl.com/podcasts.php