Sunday, September 18, 2011


We one had a client who said to us, "We're the leaders in this category. We have set the category standards for many years. And when it comes to brand positioning, we do this pretty darn well." Our response was maybe not what you might expect: "Yes, we know. But how much better could you do? What would it take to achieve even more?" In sports, in business, in life, it is always a good thing to savor the achievements one has already accomplished. But it's also a good thing to keep looking for ways to aim higher, to do even better, even more. That's our theme for this week's DISPATCHES.

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The DISPATCHESTM for September 18, 2011 can be found here:

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Sunday, September 11, 2011


Today we bring you your DISPATCHES in a totally new format - a Podcast. This should easily download to whatever portable device you opt to view it on. You will need Quick Time in order to view it and we have provided a link to obtain it if you don't already have it. Should you experience any difficulty, please contact our Central Division Office at 800-255-9831 (620-431-0780) or email Lori Vandervoort at We hope you enjoy your podcast. Let us hear from you.

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