Sunday, July 26, 2009

GETTING A HANDLE ON MARKETING PRODUCTIVITY

How productive is your marketing? We're not searching for a qualitative answer here. Instead, we want the facts. A key fact is the return on investment (ROI) your marketing produces. But as we have pointed out in past DISPATCHES articles, and you know from your own experience, the vast majority of marketers don't know the ROI for their marketing mix elements nor specific tactics.

The DISPATCHESTM for July 26, 2009 can be found here:

GETTING A HANDLE ON MARKETING PRODUCTIVITY

A printer / handheld friendly version can be found here:

GETTING A HANDLE ON MARKETING PRODUCTIVITY

It is also available in PDF here:

GettingAHandleOnMktProductivity.pdf (PDF File)

Sunday, July 19, 2009

SOME QUOTABLE QUOTES

No doubt at some point in your school or business career you have spent time leafing through Bartlett's Familiar Quotations looking for that perfect line to open or close with, to express your meaning in a highly memorable way. But have you ever kept your own list of clever, useful quotes - you know, ones that you have actually heard one of your bosses or colleagues express? Well, we have. And the ones we tend to recall again and again are those that bring home an important principle about brand-building and marketing. This week we share some of these with you (and ask you to share some back with us). Who knows, maybe this is the start of Richard's & Mike's Familiar (Brand-Building) Quotations?


The DISPATCHESTM for July 19, 2009 can be found here:

SOME QUOTABLE QUOTES

A printer / handheld friendly version can be found here:

SOME QUOTABLE QUOTES

It is also available in PDF here:

SomeQuotableQuotes.pdf (PDF File)

Sunday, July 12, 2009

BRIDGING THE PERFORMANCE GAP

Wonder how productive your marketing is? Don't have a clue? Read on...


The DISPATCHESTM for July 12, 2009 can be found here:

BRIDGING THE PERFORMANCE GAP

A printer / handheld friendly version can be found here:

BRIDGING THE PERFORMANCE GAP

It is also available in PDF here:

BridgingThePerformanceGap.pdf (PDF File)

Sunday, July 05, 2009

HAPPY INDEPENDENCE DAY!

BDNI will not be publishing our DISPATCHES this week as we are celebrating our annual Independence Day Holiday. Look for a new issue next week.