Sunday, November 28, 2010

THE END OF MARKETING TRAINING, AS WE KNOW IT?

So many familiar, marketing "landscapes" seem to be morphing before our very eyes. And at a pretty fast speed. The social media, "virtually overnight" revolution has marketing organizations everywhere setting up SM briefings, interviewing SM agencies, and pushing their brand teams to get with the program. Not to mention that what was not-so-long-ago considered "content" has dramatically expanded from TV and Print "copy" to any and all things interactive-digital. But what about marketing training? While so many aspects of marketing are transforming, marketing training seems stuck in, well, a long-ago time-warp. As marketer teachers ourselves, we think it's high time that companies began implementing marketing learning, and not merely doing marketing training.


The DISPATCHESTM for November 28, 2010 can be found here:

THE END OF MARKETING TRAINING, AS WE KNOW IT?

A printer / handheld friendly version can be found here:

THE END OF MARKETING TRAINING, AS WE KNOW IT?

It is also available in PDF here:

TheEndOfMktTraining.pdf (PDF File)

Sunday, November 21, 2010

HAPPY THANKSGIVING

We're taking a break from publishing DISPATCHES? this week to enjoy the Thanksgiving holiday with family and friends. Hope that you all have a wonderful day of Thanksgiving! Be back next week.

Your BDN International Team


The DISPATCHESTM for November 21, 2010 can be found here:

HAPPY THANKSGIVING

A printer / handheld friendly version can be found here:

HAPPY THANKSGIVING

It is also available in PDF here:

Thanksgiving2010.pdf (PDF File)

Sunday, November 14, 2010

WORLD-CLASS MARKETING

Our work takes us into many companies, throughout the world. One of the things we frequently hear is the assertion that we (the companies we work with) aspire to achieve "world class marketing." But what does this mean?

The DISPATCHESTM for November 14, 2010 can be found here:

WORLD-CLASS MARKETING

A printer / handheld friendly version can be found here:

WORLD-CLASS MARKETING

It is also available in PDF here:

WorldClassMarketing.pdf (PDF File)

Sunday, November 07, 2010

Building A RESPECTable Marketing Plan

With holiday season about to begin, it usually means (for most marketers) that the annual brand planning season has just ended. Or, more likely, the annual business planning season has just ended ? as in operating plan completion and presentation to senior management. Which kind of plan did your brand team present? We think there are some important distinctions between brand marketing plans and business plans. And we also think that there are some essential best practices that combine brand marketing with brand business plans - and that separate the really compelling brand marketing plans from those that are not. While it's all still fairly fresh, that's our subject for this week.


The DISPATCHESTM for November 7, 2010 can be found here:

Building A RESPECTable Marketing Plan

A printer / handheld friendly version can be found here:

Building A RESPECTable Marketing Plan

It is also available in PDF here:

BuildingARESPECTableMktPlan.pdf (PDF File)