IT TAKES TRAINING TO "UP YOUR GAME"

Starbucks' is in the news yet again. On February 26 the company closed the doors of its 7,100 U.S. coffee houses for 3-hours (starting at 5:30pm). The reason for the closure was to conduct a nationwide training event designed to energize its 135,000 partners (baristas), (re)train them in the art of pulling the perfect shot of espresso and, thereby, transform the customer experience. In other words, Starbucks is attempting to "up their game" in the quest to regain a competitive advantage.

The DISPATCHES^TM for March 9, 2008 can be found here:

It Takes Training To - Up Your Game

It is also available in PDF here:

ItTakesTrainingToUpYourGameRev.pdf (PDF File)