10 MOST CRITICAL POSITIONING ERRORS - PART III

This is the third installment of a 4-part series identifying what we judge to be "the 10-Most Critical Errors in Brand Positioning." We're counting down from number "10" to "1." Each issue of DISPATCHES in this series has revealed three critical errors, their causal factors and the resultant impact on brand marketing.

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The DISPATCH^TM for January 13, 2008 can be found here:

10 MOST CRITICAL POSITIONING ERRORS - PART III

It is also available in PDF here:

10MostCritical PosErrors-Part3.pdf (PDF File)