10 MOST CRITICAL POSITIONING ERRORS - PART II

This is the second installment of a 4-part series identifying what we judge to be "the 10-Most Critical Errors in Brand Positioning." We're counting down from number "10" to "1." Each issue of DISPATCHES in this series will reveal three critical errors, their causal factors and the resultant impact on brand marketing.

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The DISPATCH^TM for December 16, 2007 can be found here:

10 MOST CRITICAL POSITIONING ERRORS - PART II

It is also available in PDF here:

10MostCriticalPosErrorsPart2.pdf (PDF File)