Monday, October 29, 2007

THINK TIGHTER TARGETING

Did you ever wonder why you never see Coca-Cola ads in, say, that ultra-upscale Town & Country magazine? Or, for that matter, in Gourmet magazine? What’s wrong with those Coke marketers—don’t they realize that many readers of those magazines also drink Coke, at least sometimes?


The DISPATCHTM for October 29, 2007 can be found here:

ThinkTighterTargeting.pdf (PDF File)

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