MARKETING EXCELLENCE - SOME ESSENTIALS

Ever since the publication of that now classic book, In Search of Excellence, it seems that the excellence concept has been promoted, explored, preached, and generally sought after by serious, growth-driven companies around the world. It's no surprise that now, as many major pharmaceutical companies accelerate their progress in building winning brands (as opposed to merely selling comparably-performing products), one of the most common goals in that industry is to instill and practice Marketing Excellence. But establishing an "ME" process and accompanying training programs isn’t always enough to make day-in and day-out marketing excellence happen. We've observed a few barriers—in the form of marketing misconceptions — to ME that can really hinder it. And we look at some of these in this week’s DISPATCHES.

---

The Dispatch for September 23, 2007 can be found here:

MktExcellence-SomeEssentials.pdf (PDF File)