RELATIVE AND MEANINGFUL DIFFERENTIATION
We strive for "successful" messaging in our marketing communications. Successful means two things. One, it's connecting with (potential) customers. Two, it's achieving a specific behavior needed to drive brand sales. A key to enjoying success is to offer a message that is relevant to the target. That's the connection part. But it is not enough to merely be relevant.
The Dispatch for August 12, 2007 can be found here:
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home