Sunday, June 17, 2007


Longtime readers of DISPATCHES know how committed we are to improving our collective coaching skills. We take it as a "given" core competency for brand-builders and marketers to master ... if they are truly aiming to deliver superior results for their brands. Every once in awhile, however, we run into a few clients who are not so sure abut the value of coaching. They may even ask us, "Why coach?" This week we offer some of the more compelling reasons why coaching matters in marketing -- especially when it comes to getting better strategies, better creativity, and better ideas.

The Dispatch for June 17, 2007 can be found here:

WhyCoach2007.pdf (PDF File)


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