Wednesday, June 06, 2007

A FACE IN THE CROWD

There's an old expression that goes something like this, "She's just a face in the crowd." It's an expression that normally refers to a person who is non-descript, average, hard to pick out. But this week, as we continue our "resist parity" theme in DISPATCHES, we want to up-end the normal meaning of "face in the crowd." Actually, we want to encourage brand-builders everywhere to do all they can so their brand will be a face that stands out in the crowd -- the crowd that the world of brands has become.


The Dispatch for June 3, 2007 can be found here:

AFaceInTheCrowd07.pdf (PDF File)

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