SHORT SUBJECTS

So many things to talk about -- and so little time! It seems we are rarely at a loss for hot topics (or just plain important Fundamentals) to feature in our weekly Dispatches. But sometimes there is a smattering of things that don't warrant a full-blown article and yet are top-of-mind. That's what we offer this week: three "short subjects" for your consideration -- dealing with what it takes to get real, involving IMPACT in your communications; why building a "brand kitchen" makes sense; and the importance of doing a brands' positioning rather than just saying it.

The Dispatch for April 22, 2007 can be found here:

ShortSubjects2007.pdf (PDF File)