BREAK-WITH TO BREAKTHROUGH

This week's DISPATCHES is a little different in that after reading it we would especially like your feedback to our Blog. After reading the article and viewing the print ad within, we ask that you consider the following questions:

1) How would you define a breakthrough?
2) In what areas of marketing are breakthroughs most sought?
3) What areas or types of breakthroughs provide the best return on investment?
4) Who determines what is or isn't a breakthrough in your organization?
5) What, in your organization and/or experience, have you found to be the most significant barriers to generating real breakthroughs?
6) What do you think of the DOVE pro-age ad? Break-with? Breakthrough?
7) What do you think of the DOVE real beauty campaign and its departure from category practices?

We're looking forward to an interesting dialogue with you.

Break-WithToBreakthrough2007.pdf (PDF File)