TARGET ENVY

The Wal-Mart Brand is in the news a lot lately. And most of the stories center around the daunting task the brand faces in re-positioning itself for future growth. At the very heart of this re-positioning effort is the question of, "Just who is (or should be) the bulls-eye Target Customer for the brand?" In considering this, it just may be that - like many other brands - Wal-Mart has a case of Target Envy. This week we take a look at this marketing dilemma, and offer a few suggestions for dealing with it more effectively. Take a look. To view this article in total, please click on the link below.


TargetEnvy2007.pdf (PDF File)