Monday, February 12, 2007

ARE CAMPAIGNS DEAD?

Where have all the campaigns gone? Doesn't anybody do them anymore? Well, it seems that there are fewer and fewer true communications or even advertising campaigns out there. When we ask clients to name some, even from within their own companies, they often draw blank faces. This week we explore some hypotheses behind this apparent trend away from long-running, multiple execution campaigns and toward "one-off" single shots.

AreCampaignsDead2007.pdf (PDF File)

0 Comments:

Post a Comment

Subscribe to Post Comments [Atom]

<< Home