SUPER BOWL OR DUST BOWL?

Super Bowl XLI is history. Congratulations to the Indianapolis Colts for their victory over the Chicago Bears 29 - 17. Not to sound like "sour grapes" (since it is common knowledge that we were pulling for Da' Bears) but, other than the first quarter, the game was rather boring. But, perhaps we can find some excitement in the ads that were debuted during the game. Certainly, some will garner comments and ignite discussion when we marketers gather around the water cooler. Which ad(s) might you talk about? The controversial "Kiss" from Snicker's, "Marketing" for GoDaddy.com, "Cheesy" which Dorito's bills as the first consumer created commercial aired on the Super Bowl, "Salute" Coca-Cola's tribute to Black History or some other ad?

Before you partake in sharing your personal favorite(s), perhaps, you'll want to read this issue of DISPATCHES. It raises some interesting questions regarding whether these and other ads that appeared during the big game realized a Super Bowl or Dust Bowl in return on their advertising investment. Additionally, it shares our thoughts about how you might make your advertising score Super Bowl results any day.

SuperBowlOrDustBowl2007.pdf (PDF File)