LOOK ELSEWHERE TO GAIN A COMPETITIVE ADVANTAGE

Learning from other categories within your industry, other industries and even areas outside the world of commerce is not something new. The really smart operators have been doing it for some time. They recognize the existence of universal principles. It's the application that may vary from one field to another. Principles are derived for fundamental laws of how things work while application is an art form to optimize their workings. Please click on the appropriate link below to view the article in its entirety in pdf format.

As always, your comments are appreciated.

The Dispatch for March 4, 2007 can be found here:
LookElsewhere2007.pdf (PDF File)