POSITIONING - THE CONSUMER IS ALWAYS RIGHT

Our partners are taking advantage of a rare opportunity to spend the weekend with their families. In their absence we have pulled from our archives an "Oldie but Goodie" which we hope you will enjoy. This was published in August, 2003 but the message is still relevant today.

It seems a long time ago now that, wherever we shopped, we did so with the assurance that retailers would do whatever it took to make us happy. They all wanted satisfied customers and just about all of them-from well-known retailers like Macy's to small-town mom & pops-operated under a simple principle: The Customer Is Always Right.

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The Dispatch for September 30, 2007 can be found here:

PositioningTheConsumerIsAlwaysRight2.pdf (PDF File)