TEN TRENDS
It was 8 years ago this month that we launched Dispatches for e-distribution. And, as with any significant passage of time, much has changed in the fast-moving world of marketing since then. But, it seems to us, the speed of change has accelerated noticeably in, say, just the past 12-18 months. Much of this probably ties to the acceleration in the availability of marketing possibilities - ones that simply never existed before. Take, for example, the web 2.0 phenomenon, which has accelerated the degree to which consumers can share their experiences with and thoughts about various brands ... with thousands of others instantly! Not to mention the new possibilities for learning about consumer or customer attitudes and behaviors from these same "social networks." In light of these events, for our first 2008 Dispatches we offer up Ten (Marketing) Trends that we think will only continue to gain momentum. See what you think - and which ones you can take advantage of.
The DISPATCHTM for January 6, 2008 can be found here:
It is also available in PDF here:
posted by BDN International @ 6:55 PM
1 Comments
1 Comments:
This is a great list - thanks. One emerging trend seems to be Marketing Analytics. Do you run into clients/customers that use sophisticated means/metrics for reporting/tracking the success of campaigns? Behavioral is like snooping, in my opinion. I'm more curious about tools like Google Analytics. The thought process of "put it out there, gauge response/analyze, modify, repeat."
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