10 MOST CRITICAL POSITIONING ERRORS - PART IV

Now we arrive at the final installment of our 4-part series identifying what we judge to be "the10-Most Critical Errors in Brand Positioning." We have been counting down from number "10" to "1." Each issue of DISPATCHES in this series has revealed three critical errors, their causal factors and the resultant impact on brand marketing. In this final issue of the series we reveal number "1."

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The DISPATCHES^TM for January 27, 2008 can be found here:

10 MOST CRITICAL POSITIONING ERRORS - PART IV

It is also available in PDF here:

10MostCriticalPosErrorsPartIV.pdf (PDF File)