Words That "Walk With You"

We have all been taught, and probably learned from many real-life experiences, that the old adage "A picture is worth a thousand words" is certainly true. And yet, it's hard not to appreciate the value of the well-turned phrase...a set of highly memorable and repeatable words that we not only like the sound of but also enjoy the meaning of. Words such as these tend to stay with us. Or, as one of our clients likes to say about words such as these in the form of brand taglines or slogans, they "walk with you." This week we take a look at the essential characteristics of brand campaign slogans - what we have always referred to as Key Copy Words - in an effort to increase your brand's chances of getting its words to walk with your customers.

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The DISPATCHES^TM for May 11, 2008 can be found here:

WORDSTHAT WALK WITH YOU

It is also available in PDF here:

WordsThatWalkWithYou.pdf (PDF File)