HOW TO DEVELOP 1001 CUSTOMER INSIGHTS

No marketer would dispute the importance of discovering customer insights. Customer insights are essential to developing successful new products, strategically competitive positioning strategies and leadership communication campaigns to create brand loyalty. But customer insights are elusive.

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The DISPATCHES^TM for June 8, 2008 can be found here:

HOW TO DEVELOP 1001 CUSTOMER INSIGHTS

It is also available in PDF here:

HowToDevellop1001CustomerInsights.pdf (PDF File)