Sunday, October 19, 2008

HIRING A MARKETECT

We are so fortunate each week to work with marketers from different countries, cultures, categories, and companies. Fortunate because we can learn so much from them. And fortunate because we can see in real time what the marketer-landscape looks like and how it is evolving. In other words, we can get a pretty realistic sense of the kinds of challenges marketers are facing now as opposed to, say, five or ten years ago. We can also get a good feel for the kinds of talents, the skill sets that today's marketers need more than ever before to win with their brands in the marketplace. This week we have taken a shot at outlining what we see as the most important "core competencies" for today's marketer. Honestly, we would not hire anyone without them.


The DISPATCHESTM for October 19, 2008 can be found here:

HIRING A MARKETECT

A printer / handheld friendly version can be found here:

HIRING A MARKETECT

It is also available in PDF here:

HiringAMarketect.pdf (PDF File)

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