Problems With Positioning Pharmaceutical Products

It's no secret that we at Brand Development Network International work in many sectors and in many parts of the world. One of these sectors is Pharma, namely BIG Pharma (i.e., the pharmaceutical industry). Our learning in the pharmaceutical sector is broad and deep. However, while invaluable, it's not always pretty. We learn not only from what they do correctly but what they do incorrectly as well...

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now.

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The DISPATCHES^TM for July 27, 2008 can be found here:

PROBLEMS WITH POSITIONING PHARMACEUTICAL PRODUCTS

It is also available in PDF here:

ProblemsWithPositioningPharmaceuticalProducts.pdf (PDF File)