BEHAVIORSCAN - FOR YOUR BRAND

We've always liked that simple, crisp definition of marketing that goes something like this: "Marketing is the science and art of getting target customers to sustain or change their behavior in a way that favors the brand (and, ideally, not the competitors' brands)." Such a definition squarely focuses on that one thing in the organization marketers are responsible for that no one else is - affecting behaviors.

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The DISPATCHES^TM for July 20, 2008 can be found here:

BEHAVIORSCAN - FOR YOUR BRAND

It is also available in PDF here:

BehaviorScanForYourBrand.pdf (PDF File)