When Will We Get To The Big Idea?

Chances are, you are currently in the hunt for a Big Idea. Whether you're looking to develop a new product, a new communications campaign, a new promotion, some new merchandising vehicle, whatever, every marketer wants a Big Idea? Whoever heard of marketer seeking a little idea? But all too often our search efforts end up with something closer to little than to big. Are there some ways to better "pre-determine" if one idea has more potential for "bigness" than another? We think there are, and this week we are recommending a Big Idea Checklist for your consideration. Read on and let the ideas grow!

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The DISPATCHES^TM for June 15, 2008 can be found here:

When Will We Get To The Big Idea?

It is also available in PDF here:

WhenWllWeGetToTheBigIdea.pdf (PDF File)