Sunday, July 06, 2008

STATE OF MARKETING REDUX

We've taken time off from work to join in on the long Independence Day weekend holiday celebration. We hope that you, too, have had a lovely weekend. And, since many of you were out last week, or extra busy given the short workweek, we are reissuing our State of Marketing survey. We beg your help in taking a few minutes to complete this survey. Our interest in this subject is noted below.

Marketing has and continues to evolve in importance, function and form. Each week we share our learning and knowledge with you through DISPATCHES, to help empower marketing. We're hopeful that this week you'll share with us. Specifically, we are interested in learning from those of you in our DISPATCHES marketing community more about the state of marketing as it is currently perceived and practiced throughout the world.

Our goal is to gain a fix on where marketing stands both in the absolute and relative to other functional areas by sector and geography as perceived by different levels of marketing management. Accordingly, we are requesting your help. Please participate in our State of Marketing electronic survey to share with us how marketing is being practiced in your organization. It shouldn't take more than a few minutes to complete. We will share our learnings with you.

THANKS FOR YOUR PARTICIPATION in furthering our mutual knowledge and understanding of the current state of marketing.

Note: If you experience any difficulty in easily interfacing with the attached link, it could be your browser. Please try opening it in Internet Explorer, Firefox or other mainstream browser and then copy and paste the link in your address bar. Thank you.

Here is the link:

http://www.surveymonkey.com/s.aspx?sm=aYUr6sHMx1eThky7zKph6Q_3d_3d

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