COMPELLING PREFERENCE

The mobile phone category is among the most intensely competitive markets, regardless of geography. The landscape is filled with large, innovative and nimble competitors such as Nokia, Sony-Ericcson, Motorola, Samsung and, now Apple, to name just a few, working in tandem with large network providers such as ATT and Orange. Additionally, each of these competitors offers a wide variety of cell phones to appeal to different segments in the marketplace. The choices are vast and considerable.



The DISPATCHESTM for September 14, 2008 can be found here:

COMPELLING PREFERENCE

It is also available in PDF here:

CompellingPreferenceA+B.pdf (PDF File)