MORE LESSONS FROM POLITICAL MARKETING
On Tuesday, 4 November 2008, we'll be going to the polls in the U.S. to cast our ballot for the 44th president of our crisis laden young nation. A few weeks ago we issued a DISPATCHES article dealing with Lessons from Political Marketing. In our opinion political marketing is quite sophisticated today. We cited many important lessons for marketers that may be applied to help drive preference for their brands. This initial article seems to have struck a nerve. Many of our subscribers lavished compliments on it. Given the response, and the race to the rapidly approaching finish line, we are offering what we feel are more lessons from political marketing. We hope you find it helpful in marketing your brand.
The DISPATCHESTM for November 2, 2008 can be found here:
MORE LESSONS FROM POLITICAL MARKETING
A printer / handheld friendly version can be found here:
MORE LESSONS FROM POLITICAL MARKETING
It is also available in PDF here:
posted by BDN International @ 4:19 PM
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