THE THREE - NO FOUR - CLIENT HATS
How often do we find ourselves saying things like, "Let me put my customer hat on," or "Let me put my regulatory hat on," or more likely, "Let me play devil's advocate here"? In so many of our daily business interactions we stop ourselves as brand-builders and, in an effort to gain another perspective, "put on another's hat." Sometimes these other hats really help us; different perspectives can help us make something that's good even better. But there are also some hats we wear (often unconsciously) - especially when reviewing creative work from our various agencies - that are not always so helpful. These hats can actually prevent us from providing value-added direction to that work. Take a look.
The DISPATCHESTM for November 9, 2008 can be found here:
THE THREE - NO FOUR - CLIENT HATS
A printer / handheld friendly version can be found here:
THE THREE - NO FOUR - CLIENT HATS
It is also available in PDF here:
posted by BDN International @ 1:07 PM
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