State of Marketing Survey Results - The Importance of Marketing

At the end of 2008 we initiated a survey with you subscribers of DISPATCHES to solicit your thoughts regarding the state of marketing as it is currently perceived and practiced throughout the world. The purpose of the BDNI "State of Marketing Survey" is to gain a fix on where marketing stands both in the absolute and relative to other functional areas by sector and geography as perceived by different levels of marketing management.

We are now ready to share the results from the survey with you all.

This is the first article, which tackles the perceived importance of marketing, in a series to mine learning from the State of Marketing Survey.

---

The DISPATCHES^TM for February 2, 2009 can be found here:

STATE OF MARKETING SURVEY - IMPORTANCE OF MARKETING

A printer / handheld friendly version can be found here:

STATE OF MARKETING SURVEY - IMPORTANCE OF MARKETING

It is also available in PDF here:

SOM-ImportanceOfMkt.pdf (PDF File)