BRAND "LANGUAGE": Keeping It Simple

As we have discussed in previous Dispatches, getting to a common marketing language is a real challenge. In recent weeks we have found once again how many clients either overload their brand-building "speak" with too many conflicting concepts or they confuse executional concepts (like Branding) for strategic ones (like Brand Positioning). This week we aim to clarify things. No, actually, we aim to do what we always attempt - to simplify things!

---

The DISPATCHES^TM for February 22, 2009 can be found here:

BRAND LANGUAGE: Keeping It Simple

A printer / handheld friendly version can be found here:

BRAND LANGUAGE: Keeping It Simple

It is also available in PDF here:

BrandLanguage.pdf (PDF File)