State of Marketing Survey Results - Return On Investment (ROI)

This is the second article summarizing learning from the BDNI "State of Marketing" Survey, which we undertook with subscribers of DISPATCHES during the second-half of 2008. The purpose of the survey is to gain a fix on how marketing is currently perceived and practiced within different sectors (FMCG, Pharmaceuticals, MDD and All Other) throughout the world (North America, Europe and Asia/Other). A total of 183 managers responded to the survey.

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The DISPATCHES^TM for February 15, 2009 can be found here:

State of Marketing Survey - Return On Investment

A printer / handheld friendly version can be found here:

State of Marketing Survey - Return On Investment

It is also available in PDF here:

SOM-ROI.pdf (PDF File)