INTRODUCTION THE BRAND CLARION

From time to time we recommend books, articles and videos that we believe are worthy of sharing consistent with our mission of making our marketing matter more.

We’ve recently come across the Brand Clarion, a fresh new voice, who is “Speaking my mind on brand marketing to strip away the illusion of ignorance and blind obedience to dogma in order to make marketing matter more.” We believe the Brand Clarion’s mission and messages are consistent with, and reinforce, what we try to do each and every week with DISPATCHES.

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a handheld version link and a pdf link to allow for your preferred method of viewing. 

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for August 10, 2015 can be found here:
http://www.bdn-intl.com/INTRODUCINGTHEBRANDCLARION.php
 

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=592
 

It is also available in PDF here:
http://www.bdn-intl.com/uploads/IntroducingTheBrandClarion.pdf

SOME COACHING TIPS FROM THE ULTIMATE COACH

Having just recently had the privilege of working with a most-valued client in their efforts to implement consistent, value-added coaching across their Brand Teams, the subject remains an important one to us. It should be an important subject to every marketing organization because value-added coaching, particularly when applied to the development of brand communications, drives productivity - saving much time, money (by reducing do-overs!), and best of all, getting the most out of the combined Brand-Agency Team talents.

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld device version to allow for your preferred method of viewing.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for July 27, 2015 can be found here:
http://www.bdn-intl.com/SomeCoachingTipsFromTheUltimateCoach.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=569

It is also available in PDF here:
http://www.bdn-intl.com/uploads/SomeCoachingTipsFromTheUltimateCoach.pdf

DON'T LET YOUR HOUSE CATCH FIRE

Don't let your house catch fire by ignoring critical, non-urgent activities. Identify and get working on those top 2 or 3 imperatives that will make a real difference in the health and growth of your brand.

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld link to allow for your preferred method of viewing. However, please note that depending upon the configuration of your particular computer, it may be necessary for you to copy and paste the address. 

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for June 15, 2015 can be found here:
http://www.bdn-intl.com/DontLetYourHouseCatchFire.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=563

It is also available in PDF here:
http://www.bdn-intl.com/uploads/DontLetYourHouseCatchFire.pdf 

CREATIVE DEVELOPMENT DEMANDS SENSE OF TIMING

It's easy to admire leaders, performers, and athletes with extraordinary skills. And what tends to make their performances even more admirable is their highly developed, almost natural sense of timing when employing them. Having a natural, highly developed sense of timing is a skill in itself. It is, in fact, a skill that can make client-leaders of the creative process more productive, more appreciated - more admired too!

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld version link to allow for your preferred method of viewing. However, please note that depending upon the configuration of your particular computer, it may be necessary for you to copy and paste the address rather than just clicking on it.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for June 8, 2015 can be found here:
http://www.bdn-intl.com/CreativeDevDemandsSenseOfTiming.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=562

 
It is also available in PDF here:
http://www.bdn-intl.com/uploads/CreativeDevDemandsSenseOfTiming.pdf

GET "STREET SMARTS"

Certainly you've heard the expression "street smarts." It's an expression used to describe someone, as in "s/he has street smarts." It refers to someone who has common sense and knows what is going on and how to operate in the real world. While someone may have "book smarts" (i.e., learning from books or an advanced degree such as an MBA or PhD) s/he may be lacking street smarts if he isn't spending time in the real world and learning from his environment and experiences.

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld version link to allow for your preferred method of viewing. However, please be advised that depending upon the configuration of your particular computer, it may be necessary for you to copy and paste the address. 

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for June 1, 2015 can be found here:
http://www.bdn-intl.com/GetStreetSmarts.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=561

 
It is also available in PDF here:
http://www.bdn-intl.com/uploads/GetStreetSmarts.pdf

MEMORIAL DAY 2015

Please click on the link below to go to a short Memorial Day message.

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To view this article in its entirety directly from our website, please click on the appropriate link below. We have also provided both a pdf link and a handheld version to allow for your preferred method of viewing. Please note depending upon the configuration of your particular computer, it may be necessary for you to copy and paste the address.

Should you experience any problem in opening any of these links, please contact Lori Vandervoort at lorivan@bdn-intl.com or call 800-255-9831 (620-431-0780).

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The DISPATCHES^TM for May 24, 2015 can be found here:
http://www.bdn-intl.com/MemorialDay2015.php

A printer / handheld friendly version can be found here:
http://www.bdn-intl.com/printpage.php?id=560

It is also available in PDF here:
http://www.bdn-intl.com/uploads/MemorialDay2015.pdf