Monday, May 21, 2007

Sunday, May 20, 2007


Ever work day and night trying to beat the competition to the punch with a new product and just when you are about to unveil your work and gather some well deserved praise, discover that you are on the losing end of the battle? In today's "age of sameness" this happens more often than we care to admit. This week's article contains some tips to help you avoid that helpless feeling. Click on the link below to view the article in its entirety.

We welcome your comments.

The Dispatch for May 20, 2007 can be found here:

GettingBeyondParity07.pdf (PDF File)

Monday, May 07, 2007


Every so often our Dispatches readers ask us to reprise an older edition, or to outline again one of our recommended best practices. This week we can do both: we've dusted off our Dispatches from 2002 entitled, The 3-Step Commenting Process. This e-article not only highlights some of the less effective practices marketers often use to provide response and direction to their creative teams, but it also reprises the "any-child-can-so-this" 3 Steps marketers ought to use for more productive response and direction. Good, effective commenting isn't a seat-of-the-pants kind of thing; it's a discipline.

The Dispatch for May 7, 2007 can be found here:

3-StepCommentingProcessRevisited.pdf (PDF File)