DO YOU HAVE BRAND LOYALTY?

When we wrote "Creating Brand Loyalty," as the title suggests, the focus was on this thing called "brand loyalty." Our work continues to reflect this in everything we offer to, and do for, our clients.

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The DISPATCHES^TM for March 22, 2009 can be found here:

Do You Have Brand Loyalty?

A printer / handheld friendly version can be found here:

Do You Have Brand Loyalty?

It is also available in PDF here:

DoYouHaveLoyalty.pdf (PDF File)

Plumbing The Depths of Emotion

Richard Czerniawski is on holiday this week and in his absence we are offering for your reading enjoyment the most often requested DISPATCHES from the past, "Plumbing the Depths of Emotion". Look for a new publication next week.

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The DISPATCHES^TM for March 15, 2009 can be found here:

PLUMBING THE DEPTHS OF EMOTION

A printer / handheld friendly version can be found here:

PLUMBING THE DEPTHS OF EMOTION

It is also available in PDF here:

PlumbingTheDepthsOfEmotions.pdf (PDF File)

FIRST DE-POSITIONING, NOW, DE-BRANDING

You've no doubt heard the talk in many marketing circles now about brand teams consciously aiming to de-position their major competitor. When successful, it's a wonderful strategy to improve your brand's identity at the expense of your competitor's identity. But have you also been observing the more recent marketing actions that actually can reduce or diminish your brand's identity? We're talking about very recent moves in logotype and packaging for brands like Gatorade and Tropicana ... disturbing moves that we're calling de-branding. Read on.
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The DISPATCHES^TM for March 8, 2009 can be found here:

FIRST DE-POSITIONING, NOW DE-BRANDING

A printer / handheld friendly version can be found here:

FIRST DE-POSITIONING, NOW DE-BRANDING

It is also available in PDF here:

FirstDe-PositioningNowDeBranding.pdf (PDF File)

"Up Your Game" To Achieve Stretch Objectives

ANNOUNCING OPEN REGISTRATION FOR THE BRAND POSITIONING AND MARKETING COMMUNICATION COLLEGE. LIMITED SPACE AVAILABLE. CALL 800-255-9831 (620-431-0780) FOR HELP IN REGISTERING.

You've heard the expression before, "up your game." It means to take your game to a new, higher level that encompasses both intensity and performance. It's about increasing productivity. "Up your game." It's the only way we at BDNI know how to play at the game of life, brand building and marketing.

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The DISPATCHES^TM for March 1, 2009 can be found here:

UP YOUR GAME TO ACHIEVE STRETCH OBJECTIVES

A printer / handheld friendly version can be found here:

UP YOUR GAME TO ACHIEVE STRETCH OBJECTIVES

It is also available in PDF here:

UpYourGame.pdf (PDF File)