THE TOP 10 MOST COMMONLY ASKED QUESTIONS ABOUT INSIGHTS
We're coming to the end of another Dispatches year. And we hope you have found our perspectives and practical suggestions (especially in our weekly Boats & Helicopters section) enjoyable and practical. For our last e-mailing of 2009 we return to a never-ending hot-topic for marketers: The Insight. We get asked about this topic almost every week when we are working with brand-builder clients. So we decided to share the Top 10 Most Common Insight Questions with you?along with the way we usually answer them. See you again with a new Dispatches in early 2010!
A printer / handheld friendly version can be found here:
It is also available in PDF here: