PRODUCT PERFORMANCE - To Insist or Accept - That is the Question
You may be too young to remember, but back in the 1970's one of the best-selling books around was one titled, I'm OK, You're OK. As the title suggests, this book about personal relationships aimed to get more of us to accept that none of us is perfect, and that each of us is worthy of being perceived and acknowledged as "OK." It seems to us that, more and more these days, marketers everywhere are adopting a similar philosophy - not about their peers but about their brands - more specifically their products. To us, this is a troubling trend. To win in the marketplace, "My product is OK, your product is OK" won't cut it. Read on.
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The DISPATCHESTM for August 28, 2011 can be found here:
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